About the studio
So we built the one we kept wishing existed.
Marketing Fanda is a small, deliberately stubborn team of strategists, creatives and data people. We take on fewer clients than we could, ask more questions than most agencies would, and refuse to send you a report you need a translator to read.
Our story
Every founder we met was being sold the same thing. Impressive-sounding decks. Dashboards nobody opened. Monthly calls that ended with everyone slightly less clear than when they started. Plenty of activity — very little that could be traced back to revenue.
We know, because we were the ones building it. Two friends in the same corporate office, running campaigns for brands we would never meet, inside a process that rewarded looking busy over getting anywhere. We spent about a year saying someone should do this properly. Then we stopped saying it and handed in our notice.
So we built the opposite. A studio where strategy comes before tactics, where the creative has a job to do, and where the reporting is short enough that you’ll actually read it. That’s the whole idea. Everything below is just how we keep that promise.
We’d rather tell you the uncomfortable thing in month one than the polite thing for a year.
What we believe
Not values on a wall. These are the arguments we’re willing to have with you.
Nobody needs a reel until they know what the brand is for. We start with positioning, audience and the actual commercial goal — then decide what to make. It’s slower in week one and considerably faster by month three.
If a report needs a phone call to interpret, it’s a bad report. You get the handful of metrics that actually move your business, in plain language, with what we’re changing next month and why.
Beautiful work that doesn’t do a job is decoration. Every piece we make has a specific role — stop the scroll, carry the message, close the sale — and we test whether it did it.
We cap how many brands we take on. It means the people you meet in the pitch are the people doing the work, and nothing gets quietly handed to a junior you’ve never spoken to.
No sixty-slide decks, no invented acronyms, no pretending a bad month was a good one. We’ll tell you what worked, what didn’t, and what we’re doing about it — in the same words we’d use with a friend.
The short version
Which, happily, is usually the thing that makes it look good too.
How we work
The same rhythm on every project, whether it’s a full rebrand or a single campaign.
A proper conversation before a proposal. Your goals, your margins, what’s already been tried, and what you’re quietly worried about. No deck.
We audit what exists — positioning, funnel, ad accounts, site, search presence — and come back with the honest read, including the parts you won’t enjoy hearing.
Strategy first, then the work: creative, campaigns, pages, content. Shipped in tight cycles so you see output early rather than a big reveal at the end.
One short report a month, one call, one clear set of changes. We keep the winners, kill the losers, and compound the difference.
The people
There are two of us. No account-manager buffer — you talk to the people making the work, every time.
Where we’ve got to so far
Brands launched, scaled, or rescued since we started
Average return on ad spend across active accounts
Organic impressions earned for clients last year
Of clients stay past their first six-month engagement
Still reading? Good sign.
One honest conversation. If we’re not the right studio for you, we’ll say so and point you somewhere better.
Marketing Fanda started because founders kept showing us reporting they could not act on. Forty slides a month, and still no answer to what a customer costs.
The reports were not wrong. They were built to be shown rather than used. Reach, impressions, engagement rate, a graph trending up and to the right with no axis on the left. Meanwhile the founder still could not say what a customer cost to acquire, or which channel paid for itself.
An agency where the reporting is short enough to read and specific enough to act on. Where the person running your account is the person you speak to. Where the recommendation is what we would do with our own money, not what protects the retainer.
That shaped three decisions unusual for an agency our size.
Every engagement opens with a full read of your positioning, funnel, ad accounts, site and search presence. Sometimes that audit ends with us telling a business they do not need us yet — that they have a product or pricing problem no amount of media spend will fix. We have lost work this way. We would rather lose it at the start than six months in.
No account-management layer between you and the people doing the work. The strategist who builds your plan sits with the person running the campaigns. This is the main reason we cap how many clients we take on.
A month compresses into one report, one call and one clear set of changes. What we kept, what we killed, what we are testing next, and what it cost.
Platforms got better at finding buyers than any manual audience build. The lever that used to matter most now matters least, and the levers that matter — creative volume and landing page quality — are the ones most accounts neglect. This is why performance marketing and website design so often get bought together.
They are the result of publishing content nobody searched for, on a site search engines struggle to crawl. Our SEO work opens with a technical and intent audit for exactly this reason.
When two companies offer similar things at similar prices, the one with a clearer position wins more of the market at a better margin and holds price under pressure. That is the business case for brand management.
An increasing share of buyers research inside ChatGPT, Gemini and Perplexity. If those models cannot find a coherent account of who you are, you are absent from a channel your competitors already appear in. That is the entire premise of our AI visibility practice.
Not by awards, and not by client count. By whether the businesses we work with are still growing in year two, and whether their marketing is easier to run than when we arrived.
Fifty-plus brands. An average 4.2× return on managed ad spend. Eighteen million impressions delivered. Ninety-two per cent client retention.
A 4.2× average spans categories with very different margins, and you should treat any agency’s headline ROAS — including ours — with suspicion until you know the category. A 3× return at sixty per cent gross margin is excellent. The same 3× at twenty per cent is a loss wearing a win’s clothes. We will walk you through the maths on a call.
Kaushambi, Ghaziabad, on the eastern edge of Delhi NCR, working with clients across India. Most work happens remotely with quarterly in-person sessions where they help. If you are in NCR and prefer to start face to face, the Delhi page has the local detail.
We get access to analytics, ad accounts and search console, and run the full read. You do very little in this period beyond answering questions about the business that the data cannot answer.
The plan lands, and so do the quick technical wins that do not need debate — tracking corrections, obvious page speed problems, campaign structure repairs. We do not wait for sign-off on a strategy document to fix something that is plainly broken.
Sustained execution against the roadmap, and the first monthly review where we can honestly compare something to something.
Because the first month is mostly measurement repair, and measurement repair usually makes the numbers look worse before they look better. An agency reporting a dramatic month-one improvement has generally either changed the attribution window or found a reporting error and taken credit for it.
Small senior teams, capped client counts, and the person on your kickoff call still on your account in month twelve. If you want to know who specifically would run your account, ask on the first call and we will tell you by name.
An agency with no answer is selling a retainer, not a result.
If the people in the pitch are not the people doing the work, ask to meet the ones who are.
Redacted is fine. This single request separates the field faster than any credentials deck.
When you are ready, start a conversation — no pitch, no pressure, no sales script.