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Marketing Fanda

Digital Marketing Services

Seven ways to become Impossible to Scroll Past

Take one. Take all seven.

Most brands start with strategy and let the rest follow. Every engagement begins the same way — an honest read of where you actually are, before anyone suggests what to make.

What we do

Seven Ways to Become impossible to scroll past

Take one. Take all six. Most brands start with strategy and let the rest follow.

I

Search Engine Optimisation

Getting found by people already looking.

Technical foundations, intent-led keyword mapping, content that answers a real question better than anyone else, and authority you actually earn.

Technical SEO · Keyword & intent mapping · Content · Digital PR · Local search

II

Performance Marketing

Ad spend that behaves like an investment.

Full-funnel campaigns across Meta, Google, YouTube and LinkedIn, with a real creative testing engine and tracking clean enough to trust.

Meta & Google Ads · Funnel builds · Creative testing · Attribution · CRO

III

AI Visibility

Being in the answer, not just on page one.

Getting your brand cited by ChatGPT, AI Overviews, Perplexity, Gemini and Copilot — with share-of-answer tracking so you can see the trend.

Answer audit · Entity & schema · Citable content · Crawler access · Monitoring

IV

Social Media Management

Posting is easy. Community isn’t.

Channel strategy, content pillars, in-house creative production and community management run by people who reply within hours, not days.

Strategy · Calendars · Creative production · Community · Creator partnerships

V

Brand Management

A brand isn’t a logo. It’s a reputation.

Positioning, verbal and visual identity, guidelines people will actually use, and the ongoing stewardship that keeps it all coherent as you grow.

Positioning · Verbal identity · Visual system · Guidelines · Brand audits

VI

Website Design

The only salesperson you actually own.

Fast, clear, conversion-focused sites — UX, interface, copy, build and Core Web Vitals, with a CMS your team can edit without breaking anything.

UX & IA · Interface design · Copywriting · Development · Speed & analytics

VII

E-commerce Marketing

More traffic is the easy part.

Acquisition, conversion and retention treated as one system, reported on contribution margin rather than whatever the ad platform wants to claim.

Store & PDP · Paid & feeds · Email & SMS · CRO & AOV · Retention

Let’s begin

Big ideas, clear numbers, Zero Boring Meetings

That’s how we love to work — and we’d love to work with you.

Digital Marketing Services

Seven services sit under this page. Most businesses need two or three, not all seven, and the hard part is working out which ones.

Which Digital Marketing Service Does Your Business Need?

Marketing problems reduce to one of four constraints. Each points somewhere different.

Constraint One — Not Enough People Know You Exist

You need demand capture and demand creation running together.

Capturing Existing Demand with SEO

Search engine optimisation captures people already looking for what you sell. Cheaper per lead over time, slower to arrive.

Creating New Demand with Paid Media

Performance marketing reaches people not yet looking. Faster, and you rent the audience rather than owning it. Most businesses under-invest in the first and over-invest in the second, because paid feels like progress.

Constraint Two — People Know You but Do Not Care

A positioning problem wearing a traffic problem’s clothes. More budget will not fix it.

Deciding What You Stand For

Brand management is the work of choosing a position and saying it consistently enough that it sticks.

Repeating It Until It Registers

Social media management is where that position gets rehearsed in public, week after week.

Constraint Three — The Website Loses Them

If paid traffic converts below two per cent on a considered purchase, the problem is rarely the ads. Website design work — page speed, mobile layout, form length, what the first screen actually says — routinely returns more than the same money spent on media.

Constraint Four — They Buy Once and Disappear

For product businesses this is where e-commerce marketing earns its keep: retention flows, repeat purchase economics, marketplace strategy, and the difference between a customer who costs less than they return and one who does not.

Running Underneath All Four — AI Visibility

If ChatGPT, Gemini and Perplexity cannot describe your business accurately, you are invisible in a research channel that barely existed three years ago. AI visibility is currently the cheapest competitive advantage on this page, because most of your competitors have not started.

What Every Engagement Includes

Every service runs the same four-stage rhythm.

Audit

A full read of the current state, findings ranked by what moves first — not alphabetised by category.

Map

The plan, with owners and sequence, so you can see what happens in which week.

Build

Work shipped continuously rather than in one quarterly dump.

Compound

A monthly review where we keep the winners, kill the losers and reinvest the difference. One report, one call. The report says what changed, what it cost, what is next and what we need from you.

Which Digital Marketing Services Work Best Together?

SEO and Website Design

Search engines and buyers want the same things from a site — speed, structure, clarity — so the technical work pays twice.

Performance Marketing and Website Design

Better landing pages lower cost per acquisition without touching media budget. Usually the fastest available win in an underperforming account.

SEO and AI Visibility

Both build on well-structured content and a clear entity presence. Together they cost perhaps thirty per cent more than SEO alone, and cover a channel most competitors have ignored.

Brand and Social Media

Position without repetition does not register. Repetition without position is noise.

What We Need From You

The engagements that work share three things, and none of them are budget.

One Decision-Maker

Someone on your side who can approve work without assembling a committee. Engagements stall here more than anywhere else.

Honest Access to the Numbers

Analytics, ad accounts, and ideally your actual margin. We can work without the last one, but we will be guessing at what a good result looks like.

A Willingness to Hear the Audit

If the finding is that your pricing is wrong or your product has a retention problem, that is more useful than a media plan. It is also harder to hear.

How Our Services Compare on Speed, Cost and Durability

Fastest to Show Results

Performance marketing, then conversion work on the website. Both operate on traffic that already exists or can be bought immediately.

Cheapest Per Customer Over Time

SEO, once it matures. You stop renting the audience.

Most Durable

Brand. It is the only one that keeps working when you stop paying for it, and the only one that lets you raise prices.

The Trade-Off Nobody States Plainly

Fast, cheap and durable are three different services. Anyone selling all three in one retainer is selling one of them and hoping you do not check the other two.

Digital Marketing Packages and Pricing

We do not publish fixed packages, and the reason is not evasive. The same service costs very different amounts depending on site size, account state and how much has to be undone before anything can be built. A published price would be useless or wrong.

We quote after the audit, in writing, with scope and assumptions stated.

What to Start With if the Budget Is Limited

If You Have Demand but Cannot Capture It

Start with SEO and website design.

If You Have a Product That Sells and Want More Now

Start with performance marketing.

If You Have Traffic That Does Not Convert

Start with the website. It is almost always cheaper than more media.

If You Cannot Explain What Makes You Different in One Sentence

Start with brand. Everything else is more expensive until this is settled.

Not sure which describes you? That is what the audit is for. Tell us where you are stuck and we will come back with the honest read, including the parts you will not enjoy hearing.